Why it’s important to share behind the scenes of your work? Photography is a powerful storytelling tool in itself. But there’s one more thing you can do to give your work more impactful: share what’s happening behind the scenes.
We all know how important it is to engage with your targeted audience. But do you know HOW to connect with them?
Behind the Scenes photos & videos!
Brand value is the difference between a faceless corporation that people forget about in two minutes, or a personable company that people return to time and time again.
With 85% of businesses using video as a marketing tool, you have to try harder to differentiate yourself from the crowd.
Have you ever watched a video or looked at a photo gallery and thought, I’d love to know what is going on behind the camera lens? Giving your audience a look behind the scenes helps to add a personal touch to your business.
What is a “Behind the scenes” (BTS) photo & video? A BTS video or photo gallery helps you to show the ‘real side’ of a company, service, or product. Originally a video utilized by the entertainment industry, viewers wanted to see how their favorite movie/ tv show was created. In some cases, the Behind the Scenes videos ended up longer and more successful than the original piece.With regard to business, BTS videos and photos offer a sneak peek of the magic behind the company by presenting their story and the people that are part of it. These galleries also help brands to build trust and create a deeper connection with their potential clients and customers.
Why are they an effective tool for your business? Value-driven content inspires trust and develops a deep connection with your potential consumers.
What should you include in a BTS content? This question doesn’t have a fixed answer. It depends on many factors including the type of company or product or the type of platform you are going to use to distribute it.
For example, the content and the length of the video will depend on whether you are planning on sharing it on Instagram, Facebook or your website.
These tips could help you achieve the best results for your BTS content:
1.Showcase your team
Consumers will be happy to know how well your team works together and how much they love working for your company. This is a great way to show the personality of your brand, as it reveals the faces behind the product or service they are or might be purchasing.
You could even include interviews with key people involved in the project where they explain the process behind the product or service.
2.Highlight your accomplishments
Do you have a new office? Have you won an award? Are you in the middle of a really exciting project?
Show it! Share progress and success.
Your audience will enjoy watching process and achievements. It helps to demonstrate how healthy your company is and that you like investing in your team. If you are succeeding, you must be doing something right. That’s the idea!
This will also have a great impact on your team, as they will feel their hard work is being valued and showcased.
Introducing your customers to your latest creation will make them feel important and inclusive. You can also take it one step further and ask your audience about their thoughts. Giving them the opportunity to contribute will also make them feel part of the finished result.
3.Make it fun and personal
People usually watch this type of content in their free time. Give them something interesting to watch and keep them engaged with your content. Posting only corporate-related videos is boring and repetitive. Make your audience laugh or smile!This content is also more likely to be shared than others, as people would more easily engage with it.
So, go ahead: show your culture, values, and personality.
Will these videos make any difference?
-85% of people say videos help them to connect with brands more effectively
-70% of businesses say that videos boost brand awareness
-Users spend up to 88% more time on websites with videos
-75% of people are more likely to follow a brand’s social media page if it has video content
-37% of people find entertaining videos to be the most effective
Ready to level up your content for your brand? I’d love to come alongside you to brainstorm and create magic together!