NIKKI ESTEPHAN
CONNECTICUT NYC BOSTON
BRAND PHOTOGRAPHY FOR FEMALE FOUNDERS
content creation
We all know how important it is to engage with your targeted audience. But do you know HOW to connect with them?
Behind the Scenes content!
It allows the audience to have a deeper understanding of the work involved in your company. This adds value as the client experiences a human connection and learns more from the overall product or service. It also helps to build trust and loyalty.
It feels human, down to earth, and close.
Brand Personality. People love to learn about the “story behind the story” as it offers them an insight into the company and the team behind it.
Adds value to your product or service, as it showcases the inspiration behind your project. It allows your consumers to be part of the making of something.
Consumers like to buy from and connect with people, not brands.
It shows your business in a different, more relaxed environment. Helping to turn a corporate business into one that is approachable, appealing, and friendly!
These videos & photos are also great for social media as they are normally shorter, entertaining, and more informal. BTS can be an excellent tool to show the quality of your product in a closer, trustworthy way!
& Let’s face it. It’s fun!
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Learn More ⟶
In desperate need of quality content? I'm SO much more than just a photographer. Being versatile in all forms of content creation has been such a huge passion of mine. I know that in order for your brand to stand, you have to deliver content that is different and eye catching. Let me help you do that.
Ready to attract your dream clients?
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic or other format.’
In short, content creation is all about providing your target audience with the information they want. Whichever format you decide to use, the aim of the game is always to provide something of value.
What is Content Creation?
Not only this, but content creation and content marketing, in general, can have an impact on the success of your business overall. Check out the following statistics from Hubspot:
- Content marketing brings in 3x as many leads as traditional marketing and costs 62% less
- SMBs that use content marketing get 126% more leads than those that don’t
- 61% of online purchases are the direct result of a customer reading a blog
- Companies that publish 16+ blogs per month get 3.5x more traffic than those that post four or fewer per month
Not only does it allow you to build trusting relationships with customers and potential customers, but it also has a worthwhile impact on your business overall.
Why should I create content?
YES!! I love going to new spots, need help finding the right location?! I have a folder saved with aesthetically pleasing spots! Rather come to my studio, that is ALWAYS an option!
Have more questions?! Let's get on the phone and chat. ( my mom is or did set up content creation to have a call option when inquiring :)
Do you go on location?
Frequently Asked questions:
either or both :) my creativity is always flowing so I am happy to help come up with ideas that would work well for YOUR BRAND, or maybe you have some ideas you need help executing, either way. I'm your girl!
Do you come up with the content ideas or do I?
"Nikki has been an absolute pivotal part of establishing my brand and business. Besides her talent and professionalism she makes you feel comfortable from the second you meet. Not only does Nikki seamlessly mix her talent for storytelling and imagery with photography & video she also helps with styling our shoots behind the scenes. I can say without a doubt our online shop and brand would not be what it is without her. Hiring her was the best thing we did in 2022. We will continue to work with Nikki- her expertise in invaluable." - Christina
CLIENTS SWEET WORDS
"Nikki is amazing! It was such a joy to work with her. She is not only the best at what she does, but she is so kind and makes the entire experience fun. I have never had professional branding session before, and I don’t stand in front of the camera too often, but she made me feel so comfortable and had tons of great poses ideas. She is patient and has a great eye for angles, lighting and flattering. She also helped me choose my outfits and props for the session, for which I am super thankful for :) The pictures she took came out AMAZING! I am thrilled with the results! Thank you Nikki! You totally rock!" - SYLWIA
CLIENTS SWEET WORDS
"Nikki went above and beyond just taking incredible branding photographs. She nurtured our professional relationship from the very start by having a wonderful in person consultation prior to the session to assess my needs for the branding images on my website and social media. I shared my Vision with her and she absolutely delivered! Nikki helped select on brand clothing pieces and accessories and asked all the right questions to make sure I felt confident and comfortable. All her hard work to prep me for the photo session shines in the final images. I’m so great full we connected and I am thrilled to be using the photographs on my website and social media!" - Shannon
CLIENTS SWEET WORDS
"I'm blown away at the quality of the photos and that you were able to get some sweet memories of the kids despite everyone's chaotic behavior during our session. I'm forever grateful to have these photos and look forward to proudly displaying them in our home. These are such a gift and I greatly appreciate your talent!" - Alex
CLIENTS SWEET WORDS
"I'm used to prepping clients to get in front of the camera instead of being in front of it myself. I don't love having my photos taken but Nikki changed my mind. She made it effortless and very comfortable. She's insanely organized and warm. The finished product was the most beautiful branding photos I've ever had done. She nailed the story I was trying to tell and captured the real me." - Erin
CLIENTS SWEET WORDS
“Working with Nikki for my branding headshots was everything I had hoped for. As a woman, I was nervous to be in front of the camera but I trusted her to photograph me not only from the most flattering angles, but also in a way that captures the essence of who I am and what my brand represents. I could not have been more delighted and please when I received my gallery. She is a master!” - Alicia
CLIENTS SWEET WORDS
"My husband and I highly recommended Nikki for the most authentic and special moments captured! The petite session was perfect for our little family with two under two. Despite my toddler having some big feelings during the session, every single photo in our gallery came back amazing! Nikki did everything in her power to make our little guy laugh and bring out a silly side of him for the best photos. When we look back at these pictures we really see our special family connection come through. Thank you so much Nikki and we can’t wait to do it again!"- Katie
CLIENTS SWEET WORDS
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