Premier Med Spa’s branding session was such a joy to bring to life, and it all began with a thoughtful discovery call. From the very start, it was clear they had a strong vision and deep passion for what they do. During our initial chat, we dove into who they are as a brand—elevated, luxurious, approachable—and how we could translate that visually. We brainstormed ideas for the shoot that would speak to their target clientele and give them versatile content for both digital and print use. This session wasn’t just about pretty photos—it was about storytelling through imagery.

Once we had a creative direction, we moved into planning their wardrobe. I provided them with my detailed wardrobe guide, and we took it a step further with virtual try-on texting. They’d send over mirror selfies of potential outfits, and I gave real-time feedback to help curate looks that matched our color palette and brand goals. It was a collaborative and fun process, and helped us feel fully prepared ahead of shoot day. Having those looks locked in early gave us the freedom to focus on posing, lighting, and capturing natural moments during the session.

Shoot day was where the vision truly came to life. We started at my studio, where we leaned into a monochromatic purple backdrop—an intentional nod to their branding colors—for a clean, elevated aesthetic. We incorporated props like product displays, tools of their trade, and even mock consultation setups to give them a full suite of visuals they could use across platforms. The backdrop gave everything a high-end, editorial feel while staying true to their brand identity. It was so exciting seeing our ideas unfold in real time, with the Premier Med Spa team totally owning their roles in front of the camera.

After we wrapped up in the studio, we headed to their spa to capture them in action. The energy shifted in the best way—we moved into real moments of client care, team collaboration, and hands-on treatments. These lifestyle images showed the warmth and professionalism of their space and team, adding an authentic touch to balance the more polished studio shots.

From start to finish, this session was all about blending beauty with intention, and I’m so excited for how these images will support Premier Med Spa’s continued growth. Cheers to their 10 years in business!!