When Krystle Stevenson, a talented CT artist, reached out to me for a branding session, she wanted to create a visual identity that was approachable, inviting, and connected deeply with potential buyers of her artwork. Krystle’s goal was to showcase her art in a way that not only highlighted its beauty but also helped her establish a personal connection with her audience. She wanted her branding to reflect the warmth and passion behind her creative process, making it easy for potential clients to relate to her and feel compelled to invest in her work. It was important for her that her brand felt welcoming and authentic, not overly formal or distant.
As a CT branding photographer, I knew exactly how to help Krystle achieve this vision. We focused on capturing her in a way that made her approachable, natural, and down-to-earth. The goal was to showcase the artist behind the work, ensuring that the people who would connect with her art could also see the person who creates it—someone passionate and relatable. We chose settings that reflected her creative process, bringing in elements of her art and studio space to create a sense of intimacy. The wardrobe and styling were designed to keep the focus on Krystle’s personality, offering a fresh, authentic vibe that resonated with her audience.
Throughout the session, I ensured we highlighted Krystle’s warmth and genuine passion for her craft. The images we captured were a beautiful balance of candid moments and polished shots, designed to showcase both Krystle’s art and her approachable nature. We wanted potential clients to see not only her talent but also the person behind the work—someone who was open, accessible, and deeply invested in the creative process. By capturing these moments in her studio and with her artwork, we ensured the photos spoke to the authenticity and passion that are at the heart of her brand.
Ultimately, Krystle’s branding session was designed to attract her dream clients—those who appreciate the uniqueness and beauty of her art, and who want to connect with the artist herself. The final images were created with care and intention, capturing the spirit of her work and her personality in a way that felt inviting and personal. I’m thrilled to have had the opportunity to bring Krystle’s vision to life, helping her build a brand that not only draws in the right audience but also creates lasting connections with those who will be excited to purchase and support her art.
This session was truly a favorite, I can’t wait to work with you again Krystle, your work is stunning, hun. Xx
Photographer & Personal Styling @nikkiestephan
Location @nikkiestephanstudio
Assistant & Flat lay queen @shannonbialy
