When Cassie Robinson, the talented interior designer, reached out to me for a branding session, she was all about elevating her visual presence to match the incredible spaces she creates. Cassie wanted a fresh, clean look that would capture her unique design style, showcase her new offerings, and update her branding visuals to better resonate with her growing audience. She knew the right images could connect her to her dream clients and elevate her brand, so we set out to create something that felt modern, sophisticated, and totally on-trend.

We decided to shoot in a space that perfectly aligned with Cassie’s aesthetic—think minimalistic, chic, and timeless. The interiors had that effortlessly cool vibe that matched Cassie’s design ethos. To complement the setting, I worked with Cassie to put together a wardrobe that would make her stand out without taking away from the design. We went for sleek, neutral tones with just the right amount of texture—think tailored blazers, contemporary silhouettes, and pieces that felt stylish yet approachable. The clothing needed to look refined but also have that relaxed, lived-in vibe, matching the effortless elegance of the spaces she creates.

Props played a big role in telling Cassie’s story, so we carefully selected a few modern, yet subtle items to enhance the vibe. We kept it minimal with items like chic coffee table books, on-trend vases, and some sleek décor that helped add dimension without distracting from the stunning interiors. Each prop was chosen to echo Cassie’s design aesthetic while reinforcing her brand’s cool, polished feel. We didn’t want anything to compete with her work, but we needed these items to bring the photos to life in a way that felt stylish and Instagram-worthy.

To maximize our time and make sure we got everything Cassie wanted, I created a session guide that laid out a clear game plan for the day. It included a detailed shot list, suggestions for poses that felt natural yet professional, and a flexible schedule so we could stay on track but also keep things spontaneous. With the guide in hand, Cassie felt confident and relaxed, knowing exactly what to expect while also allowing room for creative moments. The result? A collection of clean, contemporary images that not only showcase her stunning designs but also perfectly capture the modern, sophisticated vibe of her brand—everything she needed to take her business to the next level.

I can’t wait to work with you again Cassie, you are so talented! Xx

CASSIE’S SWEET WORDS:

“I was so lucky to have met Nikki through a great friend at a networking event. Lucky isn’t the word more like blessed. She is as beautiful inside as outside and her talent to help me with new photos for my business are beyond words. She took me outside of my comfort zone and made it so much fun and comfortable for me we were laughing, smiling and having so much fun I didn’t even think of my comfort zone. Her photography and vision for my shoot was everything. She picked my outfits and I even had the option to have my hair and makeup done on site. This made things so easy for me. If you are thinking of having a branding session done Nikki is the one to go to. Reach out and get on her calendar I promise you won’t regret it! Thank you Nikki!”