CT Branding Session for Hayley, a Talented Boston-based Aesthetic Injector

Working with Hayley, a talented Boston-based aesthetic injector, educator, and med spa owner, was such an exciting experience. Hayley wanted to elevate her branding visuals to better reflect her expertise and vibrant personality. She’s not just a skilled injector but also a passionate educator, and we wanted her new imagery to capture that perfect balance of professionalism and approachability. Together, we created a session that would showcase her as both a knowledgeable, high-end med spa owner and someone who has a fun, down-to-earth vibe that puts clients at ease.

Throughout the session, I focused on capturing Hayley’s personality and energy. We made sure to incorporate playful yet elegant elements that would speak to her ideal clients—those looking for top-tier aesthetic treatments, but also someone they can trust and feel comfortable with. Hayley’s outfits were styled to reflect both her polished, professional side and her fun, approachable nature. We used a mix of modern props and natural light to bring out the warmth in her images, allowing her to shine as both a business owner and an educator, helping clients feel confident in choosing her for their aesthetic needs.

The final result was a collection of elevated images that perfectly reflected Hayley’s brand and personality. These visuals not only highlight her expertise in the aesthetic field but also show potential clients the fun, approachable energy they can expect when working with her. With these fresh, refined images, Hayley now has the tools to attract her dream clients and continue building her business. It was such a pleasure to help her create visuals that are a true reflection of the amazing work she does and the vibrant energy she brings to every client interaction.

I absolutely loved my time with you Hayley, I can’t wait to make the trip to Boston next! Xx

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Photography by Nikki Estephan Photography | Site Jess Nana | Copywriting Cassie Torres

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