When Cassie Torres, a talented CT copywriter, came to me for a branding session, her goal was clear: she wanted to create a brand identity that was both approachable and detail-oriented, reflecting her ability to connect deeply with her clients’ brands and provide them with the perfect copy for their websites. Cassie wanted her branding to communicate her dedication to diving into her clients’ businesses and uncovering the missing pieces of their brand voice. She needed a look that would not only attract her dream clients but also convey her thorough, personalized approach to copywriting, ensuring they would feel confident in her ability to tell their stories in a compelling way.
As a CT branding photographer, I knew how important it was to create a visual story that would mirror Cassie’s meticulous, client-focused approach. We focused on creating a warm, inviting atmosphere, which allowed Cassie’s personality to shine through, making her appear accessible and easy to work with. I also wanted to emphasize her expertise and attention to detail, so we incorporated props that symbolized the depth of her work—things like puzzle pieces, detective set up, notebooks, pens, laptops, and other items that showcased her commitment to the writing process. By including these elements, we were able to visually communicate how Cassie digs deep into her clients’ brands, connecting the dots and crafting tailored website copy that fills the gaps in their messaging.
Throughout the session, I carefully considered the way we could use these props to tell Cassie’s story and reflect her thoughtful approach to every project. The images were designed to show her working hands-on with her clients’ branding materials, which conveyed her hands-on, detailed-oriented process. We captured moments of Cassie brainstorming, writing, and collaborating, making sure that the photos conveyed a sense of professionalism and expertise while still feeling approachable and authentic. By showcasing her at work with real props and settings, I was able to help her visually communicate the personalized service she offers, allowing potential clients to see that she’s not just writing copy—she’s piecing together the missing elements of a brand’s story.
In the end, Cassie’s branding session resulted in a collection of images that perfectly balanced her approachable nature with her sharp attention to detail. The final photos now capture Cassie as a copywriter who is both warm and relatable, yet deeply dedicated to her craft and her clients’ needs. I’m thrilled that I could help Cassie bring her vision to life by creating a brand identity that will resonate with her dream clients—business owners looking for a copywriter who will not only write compelling content but also take the time to understand and enhance their unique brand voice. It’s been an absolute pleasure to see her branding reflect her talent and passion so beautifully.
I can’t wait to work with you again Cassie, and if you haven’t read the updated copy on my site, go take a peek, Cassie nailed it! Xx
Photographer & Personal Styling @nikkiestephan
Location @nikkiestephanstudio
Assistant & Flat lay queen @shannonbialy
Hair & Makeup @kyliejordanartistry
